El Coche Nos Cuesta
2012As part of a my work at ITDP, I supported the creation of a communication campaign to disseminate our research on car use and its costs for Mexican cities. We created the hashtag #ElCocheNosCuesta (#CarsCostUs) to show the
externalities of car use, and also wrote a script for a video produce by Emigre Films, which went on to become a tool for advocates around Mexico and Latin America and has amassed over 150,000 views on Youtube and translated to English and Portuguese.